Evaluation and A/B testing.
We employ a systematic and data-driven mindset when it comes to evaluating results and rely on the numbers. Thus, it’s crucial to design tests in such a way that clear results can be derived. There are many tools available that facilitate statistical analysis, such as Google Analytics, Google Optimize, Optimizely, and Hotjar. With A/B testing, we simultaneously test two different versions of a landing page with only one varying parameter. For more intricate UX optimizations, we want to analyze how different content elements affect the conversion rate. We do this through what’s known as Multivariate testing (MVT).
We assist you in:
- Establishing a scientific approach where decisions are based on data, with clear hypotheses that can be tested.
- Creating clearly defined A/B testing processes with few parameters – one at a time, or MVT with multiple parameters, and analyzing which combinations yield the best results.
- Systematically working towards achieving the optimal solution over time.
- Recommending specific actions based on completed tests.
We are experts in using measurable CRO processes in all our efforts, including search engine optimization, search engine marketing, and social media marketing.