Conversion Rate Optimization

The aim of Conversion Rate Optimization (CRO) is to facilitate conversions for visitors, thereby maximizing the benefits from the website traffic. To gauge its effectiveness, we measure selected, specific goals – e.g., purchasing a product, filling out a form, or downloading a PDF.

A conversion optimization process always requires an analysis of the website’s objectives and how the success with relevant KPIs should be evaluated. Every CRO effort begins by reviewing the analytical tools in place and which KPIs should be prioritized. The goal is to establish a systematic process for continuous improvement with data as the foundation for all decisions.

The path to conversion can vary greatly between websites. For instance, an e-commerce site is entirely different from a conventional lead generation site. It’s crucial to examine the entire flow – from when a visitor enters the site to when they leave. How far do visitors go? At which steps do customers drop off? How do visitors interact with your content? We assist in identifying this using Google Analytics along with our own tools, to then determine which site areas are most essential to focus on.

We help you:

• Identify your website’s goals and how we can measure them with KPIs.
• Clarify steps in the conversion flow and spot potential barriers and optimization points.
• Visualize the conversion funnel.
• Identify the pages where visitors leave.
• Recognize your best-performing pages and what can be learned from their success.
• Prioritize where efforts should be made.

Once clear website goals have been established, it’s essential to design the landing pages accordingly. For many visitors, a landing page is their first encounter with your site. Therefore, nothing should be left to chance. Visitors might arrive through ads, links, or organic searches. The landing page should be simple, clear, and intuitive.

We analyze and establish processes to optimize:

• Content in the form of texts, images, videos, etc.
• Security.
• Navigation and user-friendliness.
• Clicks needed to convert.
• Loading time.
• Call-to-action (CTA).

We employ a systematic and data-driven mindset when it comes to evaluating results and rely on the numbers. Thus, it’s crucial to design tests in such a way that clear results can be derived. There are many tools available that facilitate statistical analysis, such as Google Analytics, Google Optimize, Optimizely, and Hotjar. With A/B testing, we simultaneously test two different versions of a landing page with only one varying parameter. For more intricate UX optimizations, we want to analyze how different content elements affect the conversion rate. We do this through what’s known as Multivariate testing (MVT).

We assist you in:

• Establishing a scientific approach where decisions are based on data, with clear hypotheses that can be tested.
• Creating clearly defined A/B testing processes with few parameters – one at a time, or MVT with multiple parameters, and analyzing which combinations yield the best results.
• Systematically working towards achieving the optimal solution over time.
• Recommending specific actions based on completed tests.

We are experts in using measurable CRO processes in all our efforts, including search engine optimization, search engine marketing, and social media marketing.