Take the data-driven approach even further.
Better results mean deeper work based on your data from other parts of the organization not necessarily linked to the data-driven marketing strategy. These can include KPIs related to fulfillment, shipping, overhead, inventory levels, Customer Lifetime Value, Frequency, Recency, or other key KPIs used as parameters in optimization. The key is to transition from data collection to actionable insights that help you build profitable growth with maximum control.
Build increasingly advanced strategies one step at a time:
- CPA – Cost per Conversion per channel
- RoAS – Revenue on Ad Spend per channel
- PoAS – Profit on Ad Spend per channel
- Omni-Channel Profit Optimization – Profit maximization across all channels with advanced attribution models and deeper customer segmentation for maximizing customer lifetime revenue/profit value.