Hubspot Growth Platform

Inbound Marketing

Deliver value to Visitors, Leads, and Customers

Inbound marketing is a method about Attracting, Engaging, and Delighting people by earning interest, offering value, and building trust. The customer journey is seen as a circle where all steps are interconnected and build upon each other.

The goal is to listen and understand customer needs and create an optimal customer experience, meaning that all departments in the organization are involved. An Inbound strategy thus connects the marketing department with the sales and service teams and follows the entire customer journey from the first contact to a completed purchase.

The foundation is to offer high value in what is communicated to establish a long-term relationship.

hubspot customer flywheel

Hubspot som Growth Platform

Connect Marketing & Sales
Understand your Visitors and Leads

HubSpot is a tool that enables high results from Inbound Marketing efforts. HubSpot’s most significant value is that you can gather all your contacts in a database (CRM) and follow the engagement of your visitors with your content. You can then track their journey from visitor to customer and continue to engage existing customers. HubSpot offers many automation tools that help increase the efficiency of your inbound marketing. There are many features in HubSpot, and we recommend meeting to review what can be obtained from the features and how they can be beneficial to achieve your business goals.

Here is a brief description of the various parts of the HubSpot platform:

Marketing
We help you appear online, engage new people, and develop them into leads.

Sales
Time-saving tools that provide deeper insights about your potential future customers and help you close a deal faster.

Service
Engage with your customers, exceed their expectations, and turn them into promoters who attract new leads and grow your organization.

CRM
The CRM system integrates all department tools, data, and processes, making it easier to understand your leads and reinforce each specific team.

CMS
Hubspot offers a CMS integrated with all your marketing tools. With responsive design, the content is automatically optimized for every device, and you can easily add customized CTAs and forms to facilitate conversions. With an integrated CRM system, you can also create a personalized experience for the customer. Hubspot also integrates with other CMS.

Benefits of Hubspot

A more efficient way to Market and Sell

Easy to use
With Hubspot, you can quickly start with your Inbound strategy.

Identify the right target group
By performing a target group analysis, you create your buyer personas. This helps you know WHO you want to reach and focuses on the right type of customer, making sales more efficient.

Follow the entire customer journey from unknown visitor to ambassador
With the Inbound strategy, you can track the customer from entering the site until they become a final customer. With automated processes, you can be there for the customer at the right place, time, and with the right kind of information and communication.

Improve collaboration between Marketing and Sales
As the databases for both marketing and sales are integrated, both get a better overview, improving collaboration. The sales department learns about potential customer behavior, e.g., activities they carry out and get notified when it’s time to act. The marketing department learns how the customer has acted and can shape its strategy to attract more potential leads.

Get more leads and close deals faster
The whole strategy is based on attracting the right people to the website, having simple conversion paths, getting more leads, and making the sales process more efficient.

Turn your existing customers into ambassadors
The customer journey isn’t over after a purchase. With the Inbound strategy, you can also take care of existing customers, get them to return and/or provide such a smooth experience that they tell others about your company. Tools in Hubspot make this easy and grow your brand.

Hubspot Certified Agency

We help you get started.

For us, Hubspot is the obvious choice when it comes to selecting a central platform for Marketing Automation. As a Hubspot Certified Agency, we help you use Hubspot to its full potential and achieve results.

Together with you:

  • We build an effective inbound marketing strategy using Hubspot as the platform.
  • We analyze your specific Inbound needs with Workshops and Training.
  • We integrate Hubspot with your CMS and your other tools.
  • We guide you through Hubspot’s functions and how they can be used to achieve your business goals.
  • We tailor efficient Marketing Automation flows.
  • We build customized chatbot solutions.
  • We assist you in optimizing your content to achieve your business goals.
  • We ensure that you use Hubspot to its full potential and that Hubspot is integrated into other parts of your business.
  • We integrate and enhance other digital efforts that affect the Inbound strategy – SEO, SEM, Social Media strategy, Marketing Automation, Conversion optimization, Content optimization, Trend analyses.
  • We follow up and continuously optimize the strategy to ensure it delivers results.
Contact us

Do you need a Performance Audit?
An Action Plan or Proof of Concept?

Please describe your digital challenges, and we will schedule a meeting together to find the best solution!