Marketing Automation

What is Marketing Automation?

Automate the management of marketing processes and campaigns across multiple channels

With Marketing Automation, you can target customers with automated messages through email, web, social media, and content. Messages are sent out automatically according to settings called workflows.

Marketing Automation can help you automate sales and marketing activities to increase revenue and maximize efficiency.

Marketing Automation allows you to implement a digital strategy without manually sending every email, message, campaign, or post you create. Good automation tools also help you identify your target audience, create the right content, and automatically trigger processes based on schedule and customer behavior.

As marketing efforts become much more personalized and tailored to customers and the way they interact with the company, a certain trust is developed, and there are greater chances to purchase.


Automated workflows based on a person’s behavior or tasks.

Automated workflows based on a person’s behavior or tasks. With workflows, you can trigger actions based on all the information you have about your potential customers, so you can send the right message to the right person at the right time.

When you start working with workflows, you can:

  • Save time
  • Convert more leads to customers
  • Adjust when each campaign should be triggered
  • Avoid active work after campaigns have been launched; automation handles everything

You know it’s time for you to start working with workflows when:

  • You generate leads but ignore those not yet ready to buy
  • Your sales team is not satisfied with the quality of the leads you send them
  • You send the same email to all leads
  • You collect valuable information about leads but don’t use it for segmentation
  • You don’t tailor your offers and messages based on your customers’ needs
  • You send or follow up on all your campaigns manually
  • You update contact information manually
  • You want to convert more leads to customers with better lead management

Benefits of Marketing Automation

A more efficient way to convert leads to customers

Save Time When sales and marketing processes are automated, you have more time to focus on taking care of the customers currently in the pipeline and generating sales from the most important leads.

Better Quality Leads With automated processes, you can be there for the customer at the right place, at the right time, with the right type of information and communication. In this way, they are better prepared when they decide to make a purchase.

Improves Productivity and Efficiency in Marketing and Sales The sales department learns about the potential customer’s behavior, such as the activities they undertake and is notified when it’s time to act. The marketing department learns how the customer has acted and can shape its strategy to attract more potential leads.

Increase Sales Revenue The entire strategy is based on getting the right people to the website, having simple conversion paths, getting more leads, and streamlining the sales process.

Deepen and Maintain Customer Relationships Continue to take care of existing customers, get them to come back, and/or provide them with such a smooth experience that they themselves tell others about your company as potential leads.

Have a Better Handle on Marketing Activities Keep track of which marketing campaigns really work and which ones generate the most sales.

Easy to Implement With a tool like Hubspot, you can quickly and easily get started with Marketing Automation.

Hubspot Certified Agency

We help you get started.

For us, Hubspot is the obvious choice when it comes to choosing a central platform for Marketing Automation. As a Hubspot Certified Agency, we help you use Hubspot to its full potential and achieve results.

Together with you, we:

  • Build an effective inbound marketing strategy using Hubspot as the platform
  • Analyze your specific needs within Inbound with Workshops and Training
  • Integrate Hubspot with your CMS and other tools
  • Guide you through Hubspot’s functions and how they can be used to achieve your business goals
  • Tailor effective Marketing Automation flows
  • Build customized chatbot solutions
  • Help you optimize your content to achieve your business goals
  • Ensure that you use Hubspot to its full potential and that Hubspot is integrated into other parts of the business
  • Integrate and enhance other digital efforts that affect the Inbound strategy – SEO, SEM, SoMe strategy, Marketing Automation, Conversion optimization, Content optimization, Trend analysis
  • We follow up and continuously optimize the strategy to ensure it delivers results.
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