Paid Social

Social Performance

From data collection to data-driven strategies.

From data collection to data-driven strategies. We are experts in tailoring digital marketing strategies on social media platforms such as Instagram, Facebook, LinkedIn, Pinterest, Twitter, Snapchat, TikTok, Reddit, and Spotify. The goal is always to maximize our results based on your KPIs in a data-driven optimization process. With our help, you will have a tailored strategy to reach your customers through social media and achieve your most important business objectives.

We assist you to:

  • Create an omnichannel strategy on your social media to achieve optimal results.
  • Drive relevant visitors to your website or increase engagement around your content on platforms.
  • Work with A/B testing in a conversion optimization process.
  • Continuously optimize your campaigns, budget, advertisements, and account structures around your key KPIs.
  • Work with attribution models that provide the best perspective on the effectiveness of your strategy.
  • Integrate server-side tracking, such as the Conversion API, together with an effective tracking strategy to measure conversions.
  • Coordinate paid strategies with the organic for the best possible results.

Reach your target audience with the right message.

Segment your customers.

Regardless of whether you want to market on LinkedIn, Instagram, Twitter, Facebook, Pinterest, Snapchat, Tiktok, or YouTube, the foundation is the same. One of the building blocks to create a successful campaign on social media is knowing the type of content that interests the customer group.

We assist you to:

  • Segment your target audience from hundreds of parameters in different channels.
  • Build effective Account-Based Marketing (B2B) strategies.
  • Test hypotheses of possible customer profiles and compare them.
  • Create audiences based on your First-party data with a strong focus on Privacy.
  • Work effectively with different types of messages and advertisements in different parts of the funnel and identify opportunities for further development of your creative strategy.

Remarketing

Engage a high-quality target audience.

All our digital marketing efforts, in e-commerce and lead generation, contain some form of remarketing strategy. We assist you in qualifying and segmenting your existing visitors into different lists based on their engagement on your digital platforms. Each target group then receives its own strategy with clear objectives. Our remarketing methods can use fixed ads and/or dynamic ads built from your product feed.

We work with methods that respect the visitor’s privacy by configuring how the ads are displayed.

We assist you to:

  • Maximize your conversion rate with the right remarketing strategy.
  • Identify business-critical behavior and segment your visitors into different lists.
  • Set up the right tracking for your remarketing efforts.
  • Create, configure, and optimize product flows for dynamic ads.
Contact us

Do you need a Performance Audit?
An Action Plan or Proof of Concept?

Please describe your digital challenges, and we will schedule a meeting together to find the best solution!